rovik.
Founder of The Hidden Good & SGExplained. Managing Director at Majiq Agency. Building at the intersection of technology, storytelling, and social impact.
The Story So Far
I'm Rovik Robert — a storyteller, technologist, and community builder from Singapore. With a Computer Science degree from Northwestern University and an MSc from the London School of Economics, I've spent my career at the intersection of technology, marketing, and social impact across three continents.
I founded The Hidden Good during National Service at 19 — a social enterprise that grew to a team of 20 before being acquired. I co-created SGExplained, a podcast and newsletter exploring Singapore's identity with over 100 episodes. Most recently, I served as Regional Director (Americas) at the Singapore Economic Development Board in New York.
Today, I run Majiq Agency, providing fractional GTM leadership for early-stage startups and building WarmPath — an AI-powered outreach platform.
What I'm Building
A portfolio of ventures and projects at the intersection of technology, business, and social impact.
Majiq Agency
Managing Director
Fractional GTM leadership and strategic advisory for early-stage startups. Majiq helps founders build go-to-market engines — from demand generation and field marketing to brand strategy and market entry. Home of WarmPath, our AI-powered outreach platform.
The Hidden Good
Founder & Board Member
A social impact enterprise founded during National Service in 2013, born from a desire to counter negativity and showcase the good in Singapore. Grew to a team of 20 and was successfully acquired. Created social experiments, event activations, and campaigns that shifted civic sentiment across the nation.
SGExplained
Co-Founder, Co-Host & Producer
A multimedia platform exploring Singapore's cultural identity, institutions, and phenomena. Over 100 podcast episodes and a newsletter reaching thousands, co-hosted with Elliot Tan and Charmian Tan. Featured across Spotify, Apple Podcasts, and Substack.
Singapore EDB
Regional Director (Americas)
Led Singapore's growth marketing and economic partnerships across the Americas — managing digital campaigns, field activations, thought leadership, and investment conversion from the New York office. Previously held roles in business environment strategy and brand marketing.
The Good Technologist
Host & Producer
A podcast produced under better.sg interviewing tech leaders building technology for social good. Part of Singapore's tech-for-good volunteer collective.
Thoughts & Reflections
Essays and musings on technology, culture, travel, and building things that matter.
In the Spotlight
Selected media appearances, features, and speaking engagements.
Creating More Seats at the Table of Singaporean Food Culture
Singapore Noodles Podcast
View
Ready for Life Campaign Profile
CPF Singapore
Let's Build Something Together
Whether it's a new venture, a speaking opportunity, or just a great conversation — I'd love to connect.